Thought Leadership

“A tour de force. Jonathan Trevor argues powerfully that the alignment of purpose, strategy and organization are the bedrock of successful performance. He provides a wealth of examples and sets out the questions which leaders need to ask if they are to overcome disruption and intense competition.”

Lord Richard Wilson GCB, former Cabinet Secretary and former Head of the Home Civil Service

Book

New Edition!

Re:Align:

A Leadership Blueprint for Overcoming Disruption and Improving Performance

The Covid-19 global pandemic turned many aspects of business on their head – but why did some companies thrive while many others struggled?

In our new age of disruption, a key reason is a failure by many leaders to realign all of the moving parts of their enterprise to reflect the new realities of their changing business environment. From their business strategies to how they are organized to best support their enduring purpose, thousands of enterprises worldwide are operating below their potential simply because they’re poorly aligned or have failed to realign. This book aims to change that.

Re:Align is about strategic realignment, a leadership process to overcome disruption and secure high performance on a sustainable basis. Once mastered, strategic realignment is an effective way of turning adversity into an advantage, regardless of sector. Drawing upon active research at the University of Oxford’s Saïd Business School (with contributions from the joint works of Dr Jonathan Trevor and Dr Barry Varcoe), Re:Align offers a thought-provoking and compelling message and an effective and practical toolkit to help leaders everywhere overcome disruption and improve enterprise performance.

by Dr. JONATHAN TREVOR

Praise for Re:Align

“Today’s C-suites are well-advised to heed Jonathan Trevor’s distinctive wisdom and method. More and more, we see business leaders caught out by inconsistency and gaps between their beliefs and their behaviour. If you want to build a thriving company in our increasingly complex and unpredictable world, you have to take a holistic approach to your company’s values, strategy and structures. Greater alignment can undoubtedly help secure lasting success.”

Paul Polman, CEO Unilever (2009-19) and Co-Author of Net Positive

“Re:Align is essential reading for any business leader looking to improve performance and realise the enduring purpose of their enterprise. While refreshingly acknowledging that there is no ‘one size fits all’ approach, Trevor unveils tangible insights into how companies can perform to their full potential.”

David Mills, CEO, Ricoh Europe

“In Re:Align, Jonathan Trevor continues to share why connecting core purpose, strategy and organization enable businesses to overcome disruption and improve performance. Re:Align articulates a framework that enables us to better bridge these critical components to seamlessly navigate our teams into in the rapidly changing future.”

Dame Angela Ahrendts, former SVP, Apple Retail & CEO, Burberry

“As someone who is often resistant to accepting advice from business books for even my own strategies, it is no small feat that Jonathan Trevor’s book, Re:Align, has commanded my attention and that, more importantly, I have learned immensely from it.”

John Crabtree OBE, Lord Lieutenant of West Midlands and Chair of the 2022 Commonwealth Games Organising Committee

“This new edition carries timely observations on making the best out of disruption and the unexpected. Senior leadership teams eager to improve their performance will find this book provides a clear pathway to diagnosing problems and making choices for action to deliver sustainable change.”

Dame Sandra Dawson, Professor Emerita, University of Cambridge

“Align has been my bedside companion, and my institutional guardian angel, for the last two years. Re:Align offers a swathe of new insights on dealing with strategic change at the enterprise level. As a worthy successor to Align, Re:Align is essential reading for strategic leaders in both public and corporate sectors. “

Lt Gen Sir Nicholas Pope, Former Deputy Chief of the General Staff, British Army, Chair of the Service Charities Federation.

“Align has been my bedside companion, and my institutional guardian angel, for the last two years. Re:Align offers a swathe of new insights on dealing with strategic change at the enterprise level. As a worthy successor to Align, Re:Align is essential reading for strategic leaders in both public and corporate sectors. “

Lt Gen Sir Nicholas Pope, Former Deputy Chief of the General Staff, British Army, Chair of the Service Charities Federation.

“Dr Jonathan Trevor’s Re:Align vividly demonstrates not only strategic alignment’s power to clarify the strategic priorities we should be focusing on but, more importantly, the unhelpful distractions we should be letting go of.”

Trent Smyth, Executive Director, The Chief of Staff Association

“Re:Align is an invaluable compass in an unpredictable and ever-more dynamic global environment and allows business leaders to understand their organizations better and plot their future with confidence.”

Hajime Watanabe, CEO, Development Bank of Japan

“Jonathan Trevor has succeeded in writing an authoritative and highly compelling exposition about strategic realignment – a mission critical matter for every type of enterprise, whether social, governmental or commercial. Re:Align is a must read for any serious student or practitioner of leadership.”

Lord Victor Adebowale CBE, former CEO, Turning Point and Chancellor of the University of Lincoln

2020 BUSINESS BOOK AWARDS FINALIST

Align:

A Leadership Blueprint for Aligning Enterprise Purpose, Strategy and Organisation

Publications & Media

Financial Times

Jonathan in the Financial Times:

Bureaucracy cannot curb Boris Johnson’s chaotic culture by Andrew Hill

European Business Review

How To Design an Ambidextrous Organization

How can leaders today design and manage their organization to make it deliver both efficiency and flexibility?  The authors explore the emergence of the ambidextrous organizational form, and propose a new concept called “the Enterprise Ecosystem” as a response to address the challenges facing companies in the 21st century.

By Jonathan Trevor and Peter Williamson

Future Work: Changes, Choices & Consequences

Despite enabling widespread automation of routine tasks, mechanical technologies have created many more job opportunities than they have replaced in our Industrial Age past. How will the rapid progress of digital technologies affect work in our Information Age future?

By Jonathan Trevor

Oxford University

How To Align Your Organization In Times Of Change

The disruption stemming from the COVID-19 global pandemic presents leaders of established businesses with a rare opportunity to change the fundamentals of their organization for the better, in ways that would not be possible or palatable in ‘normal times’.

By Jonathan Trevor

Harvard Business Review

Strategic Human Resource Management: An Agenda For Japanese Companies In The 21st Century

In this article, drawing upon expertise in human resource management and strategic management, as well as the extensive joint research with leading Japanese and Western companies, we frame the future of Japanese human resource management and offer a set of new principles that combines the best of the ‘old’ and ‘new’, ‘East’ and ‘West’, to thrive in a 21st century global business environment that knows no boundaries.

By Jonathan Trevor and Masahiro Kotosaka

How Aligned Is Your Organization?

Most executives today know their enterprises should be aligned. They know their strategies, organizational capabilities, resources, and management systems should all be arranged to support the enterprise’s purpose. The challenge is that executives tend to focus on one of these areas to the exclusion of the others, but what really matters for performance is how they all fit together.

By Jonathan Trevor and Barry Varcoe

Acknowledgement of Collaborators

Jonathan wishes to offer special thanks to his former doctoral supervisor, and long-term mentor, Dr Philip Stiles, Cambridge Judge Business School, University of Cambridge. Professor Scott Snell, Darden Graduate School of Business, University of Virginia, also deserves gratitude for the many valuable discussions. Jonathan is grateful to Dr Barry Varcoe for the special contribution he made to the development and grounding of the Strategic Alignment concept upon which some of the ideas in Align: A Leadership Blueprint for Aligning Enterprise Purpose, Strategy and Organisation published by Bloomsbury are based. Others collaborators who have generously given of their time include Professor Kazuhiro Asakawa, Keio University, Keio Business School; Professor Jusuke Ikegami, and the late and very much missed, Professor Emeritus Masataka Ota, both of Waseda University, Waseda Business School; Professor Peter Williamson, University of Cambridge, Cambridge Judge Business School and Professor Sandy Pepper, Department of Management, London School of Economics and Political Science.

The Praxis Network

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